• Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • α9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
Get $100 OFF with code
at checkout. Get Details.
$186/month with 36 months financing for total payments $6,688.*


Get pre-qualified with our flexible Conn’s HomePlus financing offers.

Delivery to 77022
Pickup at 77022
Change Pickup Location
Pickup is not available in your area.
Change Delivery Zip Code
Delivery is not available in your area.
Add to Wishlist

The LG CX 77" CLASS 4K OLED TV w/AI ThinQ redefines picture quality with perfect blacks, over a billion rich colors, infinite contrast, and our most advanced 4K processor that uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels.


Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast

α9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro

Dolby Vision IQ and Dolby Atmos

webOS + ThinQ AI w/ Magic Remote

webOS + ThinQ AI w/ Magic Remote

Technical Details
More Information
Manufacturer Websitewww.lg.com
Screen Size (in)70 to 79
Picture Quality3840 x 2160
Actual Screen Size76.7" (Measured Diagonally)
Refresh Rate120Hz (Native)
Screen Technology4K OLED TV w/ AI ThinQ
Remote ControlMagic Remote Control (Point, Click, Scroll, Voice)
Number of HDMI Inputs4
Resolution4K Ultra HD (3,840 x 2,160)
Total Output Power40W (20W Woofer)
Audio DecodingDolby Atmos
Sound SystemAI Sound Pro, 2.2 Channel
Surround SoundOLED Surround, Bluetooth Surround Ready
  • HDMI Input (HDCP 2.2): 1 (rear) / 3 (side)
  • HDMI Audio Return Channel (ARC): eARC (HDMI 2)
  • USB Ports (v 2.0): 2 (rear) / 1 (side)
  • RF Connection Input (Antenna/Cable): 1 (rear)
  • Composite Input (AV): 1 (rear, Gender)
  • Ethernet Input: 1 (rear)
  • RS-232C Input (Mini Jack): 1 (rear)
  • Digital Audio Output (Optical): 1 (rear)
  • Headphone Out: 1 (rear)
  • Color/FinishBlack
  • TV Dimensions with Stand (WxHxD): 67.8" x 40.3" x 10.6"
  • TV Dimensions without Stand (WxHxD): 67.8" x 39.1" x 2.2"
  • Manufacturer's Parts Warranty/LaborOne Year Parts & Labor
    Self-Lit LG OLED: See how OLED redefines picture quality
    Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.

    α9 Gen3 AI Processor 4K: See more of your content in 4K
    Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.

    ThinQ AI: World's most intelligent TVs
    LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.

    G-SYNC Compatible: LG OLED TVs work seamlessly with NVIDIA G-SYNC®
    Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC* compatibility can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights

    HDMI: HDMI speeds are faster than ever
    LG OLED TVs feature the latest HDMI ports and eARC, supporting wider bandwidth for higher frame rates for sports and gaming. Gain a gaming advantage with less input lag, auto low latency mode, enhanced responsiveness and Variable Refresh Rate*.

    Low Input Lag & Fast Response Time: Don't lag behind the competition
    Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.

    HGiG Profile for HDR Gaming: Turn up your HDR gaming experience
    High Dynamic Range isn't just for movies. HDR gaming drops players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure the best HDR gaming experience.

    Dolby Vision IQ & Dolby Atmos: The leading name in cinematic sight and sound
    Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos® puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

    FILMMAKER MODE™: See a director's vision for sound and picture settings
    Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director’s cinematic vision to your TV with automatic picture and processor settings and brings true authenticity.

    Unlimited Entertainment: Housing all your entertainment
    Dive into the wide variety of content to choose from Disney+, the Apple TV app, Netflix, and LG Channels. From the latest movies, TV shows, and documentaries, the live sports and more, find them all here in one place. Just sit back and enjoy.

    Who. Where. What?: Search for what you see
    Instantly search the names of actors, venues, and even outfits worn on your favorite shows, you can even buy them on the spot, straight from your TV.

    Sports Alert keeps you up to date on your favorite teams
    Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here.

    OLED Motion Pro: Fluid motion puts you in the moment
    OLED Motion Pro is technology you see, but don't notice. It's our most advanced motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

    Bluetooth Surround Ready
    Connect Bluetooth® speakers for instant surround sound Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers, for a true surround sound experience – not a wire in sight.

    See a work of artistic design
    Perfect lines. Unbelievably thin bezel. Impossibly slim. Flexible by nature. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when it's turned off.
    Click here for more warranty details.
    One Year Parts & Labor

    From Manufacturer


    Select Yes!Money Credit at checkout to finance.